German Marketing Manager

Strategic owner of Cloudpillo's growth in Germany

The Assignment

Cloudpillo currently achieves in total 40+ million in turnover of which approximately 5 million in turnover in Germany. The foundation is in place: 40+ retail listings via Swiss Sense, growing brand awareness, and a product line that has proven to work in the Netherlands. At the same time, the German market is not yet moving as it is in the Netherlands: marketing spend is higher, conversion is lower, and the media mix is too narrow (too heavily reliant on Meta). We are looking for a senior who thinks strategically about the German market, doesn't mind working hands-on (especially at the start), and who will be responsible for the turnover and marketing costs in Germany.

Responsibilities

• Turnover and Marketing Spend Germany: Strategic management of growth and marketing efficiency (CAC, ROAS, conversion, media mix). Own budget authority within agreed-upon marketing margins.
• German Marketing Strategy and Channel Mix: Development and translation into online (Meta, Google, social) and offline (TV, print, OOH, influencers, retail marketing).
• Brand Translation: Directing the Dutch marketing team on all German communications. Global assets receive the correct German translation; where necessary, have DE-specific content developed.
• Media Partners Germany: Building relationships and negotiating with German media parties.
• Team Building: Eventually leading a (compact) German team in NRW, when turnover and marketing efficiency justify it.

Goals First 12 Months

• Increase German turnover from 5M to 10M in 2026 (and set course for 30M in three years).
• Healthier media mix: marketing spend profitable, no longer the bottleneck for scaling.
• First serious tests live on offline media (TV, print, or OOH) structured and measurably set up.
• Establish a structured working process with the Dutch organization, ensuring the quantity and quality of marketing communications are safeguarded.
• Searching for and onboarding a first team member for the German team who can support operational activities.

What You Bring

• 5 to 8 years of relevant marketing experience, a significant portion of which is within D2C e-commerce. In-house or from an agency working for D2C brands.
• Strategic across multiple channels (performance, brand, offline media) and capable of bringing that mix together into one consistent brand story.
• Native German, fluent in English, and residing in the NRW region.
• Entrepreneurial mindset: feels ownership of the result.
• Hands-on, especially at the start.
• Extroverted and proactive: independently seeks contact with the Dutch team, retailers, and media parties.

Dealbreakers

• No demonstrable experience with performance marketing or a D2C/online marketing context.
• Never having worked within or for a D2C e-commerce company.

Practical

• Reports directly to Lars van der Wijst (co-founder). Part of the Cloudpillo MT.
• Until an office is established in Germany, fully remote from the NRW region. Travel to Den Bosch once every few weeks (no strict frequency).
• Prospect of a German office in NRW and team expansion.
• Salary range: to be determined.